Your clients are adopting AI whether you're in the loop or not. You either own that layer or watch it happen around you.
Every MSP is running into the same thing right now. Your clients' staff have discovered AI, and they're using it…badly. They're pasting company data into whatever chatbot is open in another tab, getting answers that are confidently wrong because the model has never seen their environment. Some are on Claude, others on Chat, one dude is apparently using a local model you've never heard of that his nephew installed for him.
Everyone's getting different answers because everyone is only telling their AI what they can remember in the moment or what they happen to have access to. They all know they're supposed to be using AI, but no one knows exactly how.
But the biggest problem is that data is going somewhere you don't control and churning out answers nobody's accountable for. Which raises an interesting issue. The thing that makes AI actually useful to a business is memory of that business. And that memory is exactly the layer you, the MSP, are positioned to own.
Where does the knowledge live?
Think about what you already maintain for every client: the network layout, the app inventory, the weird one-off fix from eighteen months ago, who's allowed to approve what. Some of it lives in a documentation tool. Most of it lives in your senior techs' heads.
But the pain points are inevitable. First, the documentation drifts. You write it once, the environment changes the next week, and now it's only sort of trustworthy. Second, general-purpose AI is useless on it. When you drop ChatGPT into a client ticket and it has no idea what their setup is, your techs still do all the work by hand.
The fix is simple: give the AI a persistent, editable memory for each client, one that stays current because it updates automatically as you work.
What a per-client AI knowledge base actually is
With Basic Memory, you stand up a private, isolated knowledge base for each client. Your techs' AI tools (Claude, ChatGPT, Cursor, whatever they already use) read from it and write to it. Onboard a new device and the inventory updates itself. Resolve a novel issue and the fix is captured where the next tech (or the next AI) will find it. Ask "what's this client's backup setup?" and you get the actual answer.
Because it's all plain Markdown under the hood, nothing is locked in a proprietary format, and each client's data stays physically separated from every other client's. It's one clean, isolated workspace per customer.
What it looks like in a real shop
We don't have to describe this hypothetically. Basic Memory user Cody runs his entire MSP on Basic Memory. In a video walkthrough, he onboards a client's new hire (laptop assigned, inventory updated, warranty logged) from a single instruction, then spins up a live inventory dashboard built straight from those same notes. It's the clearest picture we've got of what "a knowledge base that runs the business" actually means day to day.
Watch Cody's walkthrough on YouTube, or read the full case study for how he got there.
Two ways to run it
If you just need SSO and audit for your own team, you don't need anything special. The Business plan ($30/seat/month) gives any company single sign-on (SSO/SAML), audit logs, admin and security controls, HIPAA-compliant hosting, and priority support. It's billed to you directly. This is the direct route that's open to everyone.
If you're deploying Basic Memory for other companies, running IT or AI for a book of clients, that's the Partner program. You get a single portal to manage every client workspace, SSO that works with whatever identity provider each client already uses (Google, Microsoft Entra, and more), and one consolidated invoice broken out per customer so you can rebill at your own margin. And because you're bringing us your clients, we'll work out a special partner deal with you rather than charging you list.
The short version: Business is the plan anyone can buy. The Partner program is for the MSPs and consultancies who want to make it a line of business.
Getting started
If you want to see the shape of it first, Cody's walkthrough is the fastest way. If you're ready to run a client on it, the Business plan has a 7-day trial and you can be live today. And if you're an MSP or AI consultancy thinking about doing this across your whole client base, come talk to us about the Partner program. Seriously, reach out to us. We're responsive, serious about building a great product, and we have the resources to get your systems set up just the way you want them.
Your clients are going to build their AI memory somewhere. It might as well be with the provider who already knows their environment better than anyone: you.